We're not the only ones who thinks it's cool

Over the past few weeks we have had some amazing discussions with prospective investors and business partners. The terrific insights generated have been a product of our technology bumping into some amazingly insightful and commercial business minds. One of those great minds that we bumped into was Jack Aaronson and his synopsis of Sympact's impact on email is fantastic. I have included the relevant passag below, but encourage you to read the full article and to make a habit of keeping up with Jack's thinking:

Not Just Banner Ads, E-mail Ads, Too

An exciting new technology is surfacing that lets this type of personalization of graphical ads get to a whole new level. A company called Sympact is enabling dynamically changing graphic ads based on mash-ups of any kind of external data.

One of their examples is an e-mail about a new movie. It's one thing to get an e-mail announcing a new movie like "Sex and the City." It's another thing entirely for that graphical ad to include show times at a local movie theater for today and tomorrow. Moreover, because these ads are dynamic, a user who goes back to look at that e-mail next week will see updated show times based on the current date, not the date the e-mail was sent out.

What excites me about this technology is e-mails are rendered in real time. That means if you open the same e-mail next week, the ad might be different. Imagine a whole new kind of e-mail campaign based on this.

For instance, some companies send out a "12 Days of Christmas" promotion, where each day they deliver a new e-mail with a different special. Instead, what if you send one e-mail and tell the user to look at it each day. Every day it updates to the current special.

Or what about promotion codes e-mailed to people? They probably save the e-mail, and then the promotion is expired by the time they use it. What if the promotion code is always updated to reflect current promotions?

This ability to do multi-stage campaigns with a single e-mail over time opens up a whole new level of e-mail marketing.

For anyone interested in figuring out how to use dynamic data in email, please do not hesitate to give us a shout....646-233-3508.