It's been awhile since we updated this blog. Why you ask, well the truth is we were sorting out how Sympact would take the real-time email concept forward. Having sorted this out, we are happy to say that Sympact will be showing the world the power of pushing real time content into your email marketing in 2010 and beyond.
The first example of this began with a partnership we established with Thrillist (sign up if you haven't already for this terrific email newsletter) in November. Thrillist wanted to provide their advertisers with location aware ad units within the Thrillist email newsletter. The ad unit that we created for Thrillist took a list of Starbucks locations and combined that data source with the Google Maps API. At the time of email open Sympact located the IP address of the email opener, checked our database of Starbucks locations, returned the 5 closest and plotted those on the Google Map within the 300x250 ad unit. This all happened in less than a second. The end result was a happy advertiser and a client in Thrillist who had a new high value advertising option for its clients. All it took was a Sympact URL so there were no deliverability issues.
We live in a real time world, witness the success of Twitter, Facebook, the Betaworks companies and more. Email has the largest social graph in the world, for marketers tapping into this graph, how can you not take advantage of this immense new data set.
How can we help you leverage your data and your customer's data to deliver an email message that truly connects with your customer? Shoot us an email or connect with Steve or me on Twitter (@smartocci and @tylerfonda).
Real time email is here; with Sympact you're there.
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